Visual Trends to Inspire Your Message

It all begins with cohesive messaging. Discover just how powerful branding and design can be in this process by using tools that unify your center and the members you serve and engage your neighboring community. Our resources will highlight the latest trends in design and branding and show you how to incorporate them in your everyday communications.

Recently Added Resource: Incorporating Color Theory in Your Newsletter

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Incorporating Color Theory in Your Newsletter

Gone are the days where your followers are content to read your center news in black and white. Today, it’s not only easy to add color to your publication, but it’s expected, too. Here are four simple ways you can use color to “brighten” your center newsletter.
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Incorporating Color Theory in Your Newsletter

Incorporating Color Theory in Your Newsletter

Gone are the days where your followers are content to read your center news in black and white. Today, it’s not only easy to add color to your publication, but it’s expected, too. Here are four simple ways you can use color to “brighten” your center newsletter.

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Refresh Your Brand & Increase Your Community


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Refresh Your Brand & Increase Your Community

Refresh Your Brand & Increase Your Community

No doubt, today’s older adults have greater choices for leisure activities, socialization, and health-related services. If senior centers and Councils on Aging are to compete with online classes and other virtual activities, they need to find a way to share what they have to offer with the community they serve.

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Why Brand Your Center


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Why Brand Your Center

Did you know that whether or not you have intentionally set out to create a brand message for your senior center, you already have one? That’s right — if you don’t brand yourself, someone else will do it for you. But if you take time to assess what you want people to think about your center and determine the best way to tell that story, the sky is the limit for the impact you can have in helping all seniors within the community.

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Tips for Great Newsletter Design


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8 Tips for a Great Newsletter Design

But you don’t need a degree in graphic design to create an attractive, engaging newsletter for your center. LPi’s expert designers offer eight elements of design that any editor can implement … no matter their skill level.

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Reposition Your Center as Intergenerational


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How to Reposition Your Center as Intergenerational

The Town of Scituate saw the potential for bringing life back into their center by expanding the programming, not only for seniors but for the community at large. In order to make this site a place for people for all ages to enjoy, they turned to the branding experts at LPi for help.

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Imagery to Enhance Your Newsletter


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Use Imagery to Enhance Your Senior Newsletter

Is your newsletter overflowing with too much information and lacking in eye appeal? Using imagery — such as photography and clip art — in your newsletter adds a pleasing, colorful “pop” to the publication, which entices people to read it, thereby driving engagement and increasing interest for your center. From hints on where to find quality images to how to properly use imagery in your newsletter, our tips will ensure that your publication has interesting, visual appeal for your readers and also looks terrific when printed.

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Newsletter Design for Maximum Impact


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Newsletter Design for Maximum Impact

When it comes to creating your senior center’s newsletter, you may have a pretty good handle on the content to include. You’ve likely sat down to give serious thought to the outline of the publication. All of the content is written, proofed, and ready to go. But now … you’re stuck. Where do you begin with the design and layout? LPi’s expert designers offer some easy-to-implement tricks of the trade that newsletter editors of any level of experience can use to make their publication more attractive, professional-looking, and engaging.

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Engaging Newsletters People Read


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Create Engaging Newsletters People Read

Your senior center’s newsletter has lots of important information to share with members and the community … if only they would take the time to read about it! So what can you do to create an informative yet engaging newsletter that people will want to spend more time with, instead of setting it aside without a second look? No matter the size of your center, there are easy ways you can improve content and engage more readers!

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Tricks for Copy Fitting Your Newsletter


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6 Tricks for Copy Fitting Your Newsletter

You have a lot of information to share in your senior center’s newsletter, and often there isn’t enough space to work with. Adding pages to the publication is out of the question because it’s too costly. But you don’t want to eliminate all images because they add great visual appeal. We offer six expert tips to help you trim down your newsletter copy, while still producing an attractive, informative publication.

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