Resources for Your Senior Center

From engaging your community with enticing newsletters, developing your center’s brand for maximum impact, and best practices for day-to-day center operations, you’ll find a wealth of knowledge to help build your vibrant center and to better serve your seniors.


Tips for Great Newsletter Design


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8 Tips for a Great Newsletter Design

But you don’t need a degree in graphic design to create an attractive, engaging newsletter for your center. LPi’s expert designers offer eight elements of design that any editor can implement … no matter their skill level.

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MUST-HAVES FOR YOUR CENTER’S WEBSITE


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Must Haves for Your Center Website

10 Must-Haves for Your Center’s Website

There are likely three main purposes for your website: to keep existing members informed, to attract the attention of potential new members (and their families), and to encourage donors and sponsors within the community to support your cause. Taking the time to make your website great will reach each of these audiences and further advance the mission (and success) of your center. There are 10 vital components for your center’s vibrant website.

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Phishing Scams & How Not to Get Caught


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Phishing Scams and How Not to Get Caught

Email phishing scams are getting more sophisticated every day, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims. It may seem like we’ve seen it all, and then we’re hit with a sneaky new tactic or a complicated computer virus. How can we keep our computers, networks, and personal identities safe online? By thinking before clicking! Learn how internet scammers are trying to get into our systems and discover ways to protect your organization and yourself.

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Imagery to Enhance Your Newsletter


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Use Imagery to Enhance Your Senior Newsletter

Is your newsletter overflowing with too much information and lacking in eye appeal? Using imagery — such as photography and clip art — in your newsletter adds a pleasing, colorful “pop” to the publication, which entices people to read it, thereby driving engagement and increasing interest for your center. From hints on where to find quality images to how to properly use imagery in your newsletter, our tips will ensure that your publication has interesting, visual appeal for your readers and also looks terrific when printed.

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Tricks for Copy Fitting Your Newsletter


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6 Tricks for Copy Fitting Your Newsletter

You have a lot of information to share in your senior center’s newsletter, and often there isn’t enough space to work with. Adding pages to the publication is out of the question because it’s too costly. But you don’t want to eliminate all images because they add great visual appeal. We offer six expert tips to help you trim down your newsletter copy, while still producing an attractive, informative publication.

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Engaging Newsletters People Read


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Create Engaging Newsletters People Read

Your senior center’s newsletter has lots of important information to share with members and the community … if only they would take the time to read about it! So what can you do to create an informative yet engaging newsletter that people will want to spend more time with, instead of setting it aside without a second look? No matter the size of your center, there are easy ways you can improve content and engage more readers!

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StrengthsFinder at Your Center


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StrengthsFinder at Your Senior Center

By the time someone reaches retirement, he or she has lived on the earth for many years, giving much to family, work, and their community. In many cases, it has been a job or vocation as a parent that has consumed most of their time. Now the gift of time seems to be in greater abundance, and the person often searches for meaning and purpose. What gifts and talents do they have to give? The Clifton StrengthsFinder assessment can help someone see what he or she has to give to a world that needs those very gifts.

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Why Your Center Needs a Website


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Why Your Center Needs a Website

10,000+ centers serve more than 1 million adults over 50 on a daily basis. But did you know that there are 108.7 million people over the age 50 in the U.S.? That’s a lot of older adults not taking advantage of the types of services your center offers. So how can you reach more seniors and get them interested in coming into your center? Get online! Developing an online presence with a website can have a tremendous positive impact on your center in two major ways: by engaging more members and fundraising.

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Newsletter Design for Maximum Impact


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Newsletter Design for Maximum Impact

When it comes to creating your senior center’s newsletter, you may have a pretty good handle on the content to include. You’ve likely sat down to give serious thought to the outline of the publication. All of the content is written, proofed, and ready to go. But now … you’re stuck. Where do you begin with the design and layout? LPi’s expert designers offer some easy-to-implement tricks of the trade that newsletter editors of any level of experience can use to make their publication more attractive, professional-looking, and engaging.

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Raising Funds for Your Center


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Raising Funds for Your Senior Center

You and your staff have plenty of ideas for making your senior center more vibrant and beneficial for its members and the community. But like many senior centers across the country, yours probably has been hurt by cuts in government support and by reduced donations from loyal supporters. So how can you improve fundraising efforts for your center to bring in more money for the additional services you want to offer? You have to get creative! Read on for five tips to get you started.

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Market Your Center with a Tagline


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Market Your Center with a Tagline

You’ve heard them before: Just do it. A diamond is forever. A mind is a terrible thing to waste. These phrases from companies and organizations are called taglines, a catchphrase that summarizes their mission, products, or services. You may not have previously considered a tagline for your senior center. After all, “doesn’t everyone know who we are?” Not necessarily. A descriptive tagline for your center can help define the essence of your community and reinforce your brand. Read our tips for creating your center’s own tagline.

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Meal Programs That Attract People


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Meal Programs That Attract People

Your center’s meal program plays an important part in combatting hunger in your community’s senior population. Unfortunately, not everyone in need takes advantage of the program for a variety of reasons, from not being able to afford the suggested donation or not liking the meals being offered to not having access to transportation or not even knowing the program exists. So what can you do to attract more seniors to your congregate meal program? We offer 8 ways to get people in the door and to keep them coming back.

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Why Brand Your Center


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Why Brand Your Center

Did you know that whether or not you have intentionally set out to create a brand message for your senior center, you already have one? That’s right — if you don’t brand yourself, someone else will do it for you. But if you take time to assess what you want people to think about your center and determine the best way to tell that story, the sky is the limit for the impact you can have in helping all seniors within the community.

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Reposition Your Center as Intergenerational


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How to Reposition Your Center as Intergenerational

The Town of Scituate saw the potential for bringing life back into their center by expanding the programming, not only for seniors but for the community at large. In order to make this site a place for people for all ages to enjoy, they turned to the branding experts at LPi for help.

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Programs & Classes People Attend


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Programs & Classes People Attend

Today’s growing senior population is looking for activities that suit their dynamic lifestyle. And senior centers need classes and programs that pique people’s interest in order to drive enrollment and get adequate funding. So there’s a lot pressure riding on the selection, implementation, and management of your center’s classes. But don’t worry … we offer tips on how to create and manage a successful schedule of classes and events that meet the needs of your current community while also attracting new members.

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